PURPOSE OF SOCIAL ACTION AND COMMUNITY MEDIA - 18/09/2015
- To bring about local, national or global changes
- To change attitudes
- To raise awareness
- To create access to media production for non-traditional groups
- To challenge dominant representations and agendas
- To create or strengthen community ties
- To provide information
- To campaign (work in an organised environment and active way toward a goal)
- To change voting behaviour
- To infiltrate mainstream media
- To build relationships with subjects
CLIP 1 - HOMELESSNESS
Which of the list of purposes apply?
To bring about national change/ To raise awareness
What is this media form trying to tell us/make us do?
The clip inform the public about homelessness in north america, using real life stories and celebrities who have gone this experience to achieve this task.
what emotional techniques do you think they used and why?
Exposing real people's stories on how they felt and how they reacted to the situation at hand and the aftermath.
CLIP 2 - FOOD FOR THOUGHT
Which of the list of purposes apply?
To bring about local change/To raise awareness/To challenge dominant representations and agendas/To provide information/To infiltrate mainstream media
What is this media form trying to tell us/ make us do?
To encourage people about their local businesses and how history is being lost.
what emotional techniques do you think they used and why?
Music/Personal thoughts
CLIP 3 - The Controller
Which of the list of purposes apply?
To raise awareness/To change attitudes
What is this media form trying to tell us/ make us do?
Physical abuse/Verbal abuse
What emotional techniques do you think they used and why?
Music
BRIEF
Types of Briefs
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Film 22800
Television 55800
Publishing 200000
Interactive Media 40000
Games 10000
Radio 22000
Photo-Imaging 44000
Advertising 17000
Animation 4700
These industries all use words, image and sounds to communicate with mass audiences and requires creative people to generate ideas for content that can appeal to the audiences. But not Excluding technical skills who can competently operate the technology.
The industrial are made up of companies of varies sizes with work produced by small companies to global companies such as the BBC.
Small company production
- Consultation
- Design
- Production
- Delivery
- Payment
Broadcast Tv and radio production - Different models of funding, the bbc receives its oincome from the license fee while commercial
Major creative production
Film, games and sounding recordings involves at least wine large company putting up funding. For example a Hollywood studio or global music company would put money.
Indies and the Internet
Film maker, musicians and radio producers to reach audiences which don't involve the major companies. No longer having the backing of a conglomerate using platforms such as MySpace/YouTube/Soundcloud
Franchise and formats
Films can be produce income not simply through box office tv or dvd sales. Licensing other companies
Private ownership - advertising be commercials (itv)
Running only in commercials
Public service
BBC - taxes and tv license
Bad ratings - cancellations
Good ratings - renewals
Independent ownership
Operates without funding for example an independent record label doesn't having funding of or organisation.
Conglomerate is a company that owns large number
Horizontal integration
An organisation develops by buying up competitors in the same section of the market eg one music publisher buys out other smaller companies
Vertical integration
A company has the ownership of the means production. Distribution and exhibition
Cross media convergence
Really a business studies term and refers to companies coming together. Ex working title
Synergy
Selling products to promote an artist or band they might have a sight you could buy band merch
Company structure
An independent company taken over by a conglomerate
Independent companies or artists using the Internet to reach audiences
A franchise or formats generating income for its creator
Television 55800
Publishing 200000
Interactive Media 40000
Games 10000
Radio 22000
Photo-Imaging 44000
Advertising 17000
Animation 4700
These industries all use words, image and sounds to communicate with mass audiences and requires creative people to generate ideas for content that can appeal to the audiences. But not Excluding technical skills who can competently operate the technology.
The industrial are made up of companies of varies sizes with work produced by small companies to global companies such as the BBC.
Small company production
- Consultation
- Design
- Production
- Delivery
- Payment
Broadcast Tv and radio production - Different models of funding, the bbc receives its oincome from the license fee while commercial
Major creative production
Film, games and sounding recordings involves at least wine large company putting up funding. For example a Hollywood studio or global music company would put money.
Indies and the Internet
Film maker, musicians and radio producers to reach audiences which don't involve the major companies. No longer having the backing of a conglomerate using platforms such as MySpace/YouTube/Soundcloud
Franchise and formats
Films can be produce income not simply through box office tv or dvd sales. Licensing other companies
Private ownership - advertising be commercials (itv)
Running only in commercials
Public service
BBC - taxes and tv license
Bad ratings - cancellations
Good ratings - renewals
Independent ownership
Operates without funding for example an independent record label doesn't having funding of or organisation.
Conglomerate is a company that owns large number
Horizontal integration
An organisation develops by buying up competitors in the same section of the market eg one music publisher buys out other smaller companies
Vertical integration
A company has the ownership of the means production. Distribution and exhibition
Cross media convergence
Really a business studies term and refers to companies coming together. Ex working title
Synergy
Selling products to promote an artist or band they might have a sight you could buy band merch
Company structure
An independent company taken over by a conglomerate
Independent companies or artists using the Internet to reach audiences
A franchise or formats generating income for its creator
- DreamWorks
- Young Money/Cash Money
- Reality Show/Music Competitions (The X Factor/American's next top model/Biggest Loser)
- Young Money/Cash Money
- Reality Show/Music Competitions (The X Factor/American's next top model/Biggest Loser)
Global Radio
- What is the difference between commercial radio and public service broadcasters such as the BBC?
- What is commercial broadcaster's main source of income?
- Look into commercial broadcasters in your local area. How do they ensure a stable listenership?
Podcast and SoundCloud is a platform where release content to the public without being backed by a radio company. This makes them independent
- What is the difference between commercial radio and public service broadcasters such as the BBC?
- What is commercial broadcaster's main source of income?
- Look into commercial broadcasters in your local area. How do they ensure a stable listenership?
Podcast and SoundCloud is a platform where release content to the public without being backed by a radio company. This makes them independent